IN ORDER TO CREATE THE RIGHT IMAGE FOR YOUR COMPANY YOUR BRANDING NEEDS TO BE CONSISTENT, DIRECT AND
STIMULATING FOR YOUR AUDIENCE.
WHAT MAKES A BRAND?
A brand isn’t just ‘some colours, typefaces, a logo design and a slogan’. A ‘brand’ is the all encompassing term for everything you do to provide an identity for your business whilst stimulating and connecting with your audience on an emotional level.
A logo design and a corporate identity design (business cards, brochure design, signage, van livery, etc..) are the platforms for delivering your core message to your audience, and to distinguish your brand form your competitors.
As surprising as it may sound, it’s your audience that decides the success of your brand, not you or your graphic designer / graphic design agency (me).
A SUCCESSFUL BRAND
A successful brand identity design is one that brings measurable success and gain to your business every time you release a new ad campaign or update your website (amongst other things).
Everything your company displays, says, does and produces has to reflect the core ideas, values and aims of your business.
Each of these elements must be thoughtfully, creatively and strategically developed to work as a whole.
In order to create the right image for your company your branding needs to be consistent, direct and stimulating for your audience.
GRAPHIC DESIGN IS A PLATFORM TO MAKE PEOPLE THINK, FEEL, REACT AND REMEMBER. SUBSTANCE IS MORE
IMPORTANT THAN STYLISTIC INDULGENCE.
DESIGN FOR PRINT
Print design stimulates all of our senses and therefore has dimensions and possibilities that the digital world cannot; textures you can feel, spaces you can fill and the smell of fresh ink.
Only print design can bring the kind sustained satisfaction that you get from a glossy brochure, a brand new book or magazine.
The ‘bond’ your audience has with print can provoke a deeper level of emotional connection with your brand than any other communication platform – and that’s why print design should still be considered one of your most successful methods of communication.
Nothing can beat a bold, iconic, witty or controversial ad campaign, such as the many produced for Amnesty International, GreenPeace or the Olympic games. But good ideas and great execution are not limited to these organisations. In fact, no matter what size the event or urgency of the message – what good is an ad/marketing campaign that doesn’t attract provoke the audience to react?
As a professional graphic designer my focus is on conveying your message graphically in a single image – “An image speaks a thousand words”. Even if text is an integral element of the design it’s important to own that space for the time a campaign runs. Whatever the end result it should be intelligently and creatively conceived and beautifully executed.
Book Cover & Editorial Design
GREAT WEB DESIGN LOOKS, FUNCTIONS AND RANKS BEAUTIFULLY. A SITE YOU CAN MANAGE – OR ONE THAT CAN MANAGE IT’S SELF.
A website is an essential part of every business’s brand identity and one day it may become the single most important element of any brand.
A successful website design is one that gets your information across clearly, simply and creatively. Your content needs to be easily accessible – and your brand needs room to shine.
I design and build user friendly creatively driven websites that are beautiful inside and out. From the back-end programming to the front-end aesthetic – I focus on delivering a sophisticated and innovative user experience.
My combined expertise in brand identity design and web development is exactly what you need if you are looking for a high standard, modern web designer. I offer the following web design services;
Content Management Systems
Online Booking Systems
Newsletters & Email Marketing
SEO (Search Engine Optimisation)
I pride myself on designing websites that meet the most up-to-date standards possible. From the latest Web Fonts – to the best Content Management Systems and Online Store applications.
CSS3 / CSS2